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Research papers

21st century measurement of 21st century media

Arbitron's Portable People Meters (PPM) capture considerably more granularity of consumer listening behavior than the diary method, according to recent PPM results from Philadelphia. Though both methods yield similar overall quarter-hours, PPM picks...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Roberta M. McConochie, Bruce Goerlich, Scott Stinnett
Company: Nielsen
June 16, 2003
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Citation

McConochie, Goerlich and Stinnett (2003a, June 16). 21st century measurement of 21st century media . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/21st-century-measurement-of-21st-century-media-